After winning his 11th world title, and then loosing it hours later…Kelly Slater made it official at the Rip Curl Search San Francisco. Of course most people were wrapped up in the drama of counting wins and sitting on the edge of their seat waiting to find out if Kelly did in fact win another title. I on the other hand was really concerned about his logo not getting proper use if he didn’t win the crown. I mean, it’s a pretty fantastic design. Simple yet clever. I’m pretty excited for Mr. Slater, but secretly really pumped for whoever designed that and crossed their fingers for the win.